Digitizing existing paper processes is nothing brand-new. Think of all the photo sharing or paper-work conversion services that are out there. They took what was once a paper-only process and changed it completely. But there is one historically paper-based service that a columbus, OH startup is aiming to bring into the digital realm in a route that it hasn’t been before.
TicketFire is an app that allows ticket holders to scan the their paper event tickets, and then share, vend or transfer those tickets to other people also using the TicketFire app.
It’s a captivating concept and it offers several benefits and improvements over the current process. The coolest feature in my mind is the ability to purchase or vend a ticket after an event has already started.
For instance, if two people are already inside a location for a show or sporting event, one person could vend their seat ticket to the other person, halfway through the event — effectively, upgrading their seat, at a possibly reduced cost. That is a fantastic concept and I’m curious to see, in pragmatic terms, how it plays out.
a few other services out there, like Flash Seats or StubHub, have similar offerings but neither are as streamlined for rapid, mobile ticket transfer as is TicketFire.
In any event, I had a moment to capture up with Tanisha Robinson — half of a two person faction (including Eric Kerr) who created TicketFire — to talk about the app, how it works and where it is headed.
We launched in the app store in January. We’ve seen beautiful good adoption. TicketFire’s been used at the [NCAA] Final Four, Madison Square Garden, Premier League football, Major League Baseball, Major League football, The NHL. So, we’re seeing broad usage and we feel like it addresses a lot of the frustrations around having to be responsible for a physical token. It’s meant to be a tiny bit disruptive to this really old-school industry that hasn’t evolved in a couple of thousand years.
“well I could still get some money out of this” and you could get the ticket digitally transferred to you and move seats.
Eric Kerr. He’s the technical co-founder and developer.