Zuckerberg’s Lobby Can’t Stay Silent On Secretive Conservative Political Ads Forever

Online backlash is growing against Mark Zuckerberg’s lobby’s secretive ads supporting conservative senators who encourage the creation of the Keystone XL pipeline and drilling in the Arctic Wildlife Refuge. “Immigration reform – fine. lub expansion and pipelines? NOT fine. Where’s the transparency here, rich dudes? Or does FWD actually stand for Fine With Drilling?,” wrote one furious commenter on the Facebook page. is the latest A-list technology political interest faction to come out swinging for high-skilled immigration reform. Partnering with many of Silicon Valley’s brightest luminaries, from Google Chairman Eric Schmidt to Bill Gates, made a very public debut this month, promising grassroots activism in help of knowledge-economy-friendly policymaking. strategically splits its operation into liberal and conservative outreach, directly funding ads of senators friendly to high-skilled immigration reform. The Internet rumor appliance spun an ad supporting Republican Senator Lindsey Graham into a link bait headline claiming that subsidary “Americans For a conservative Direction,” were “Promoting Wildlife lub Drilling.”

As Salon‘s Andrew Leonard correctly points out, Zuckerberg, as founding tech partner of, is not actually supporting Arctic drilling by indirectly funding ads in help of certain senators. But, has been conspicuously silent about any details related to the high-profile lobby. Yesterday at our Disrupt Conference,’s director, Joe Green, strategically avoided any details about their lobbying strategy or the controversial conservative ads.

As I’ve written before, no one in D.C. will be surprised that is playing political games. And, if they were just holding luxurious dinners and shelling out crusade donations, the negative press wouldn’t hurt.

But as an organization that’s attempting to galvanize broad grassroots help, it’s going to have a solid moment appealing to the tech masses when friends will publicly condemn each other for supporting such a stealthy political organization (on Facebook, ironically). Transparency about the realities of Washington may be the only path they can redeem their fragile reputation.


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