claim location photography startup Polarr announced this morning that it has raised an $11.5 million successions A. The brand-new circular of funding, led by Threshold Ventures with participation from Pear Ventures and Cota Capital, brings the startup’s total funding to around $13.5 million, according to the company.
At the time, the company is probably best known for its photography app for iOS and automaton, which utilizes appliance learning and AI to upgrade illustration editing. The company says it has around four million monthly active users.
This circular of funding will go toward research and development, engineering and partnerships, the latter of which are starting to become a huge business for Polarr. In fact, it’s using the news to highlight the fact that it was tapped to bring its technology to the Samsung star system S10’s native camera app. Polarr has previously teamed with other huge hardware names, including Qualcomm and Oppo.
“As deep learning compute shifts from the cloud to edge devices, there is a growing opportunity to provide sophisticated and creative edge AI technologies to mobile devices,” CEO Borui Wang said in a release tied to the news. “This brand-new circular of financing is a tangible endorsement of our reach to enable and motivate everyone to make pretty creations.”
Polarr’s tech is becoming increasingly priceless as phone makers look to differentiate their handsets’ imaging outside of the hardware. Notable recent generations of handsets from top companies like Samsung, Apple and Google have leaned heavily on AI and ML updates to stand out from the crowd.