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Medium Becomes A More Full-Featured Writing Platform, Adds Stats And Explains Lack Of Commenting

We’ve told you a bit about the latest writing and blogging platform from Ev Williams’ brand-new product, Medium, and the faction has been incrementally adding things, and talent, to the service to make it a full-featured interactive service. It’s been entertaining watching it evolve, albeit in independent, read-only beta, and you can commence to see a fuller illustration of what it can be.

In an email to Medium users last night-moment, the faction shared some brand-new functionality that will allow writers and readers to descend a bit deeper into the content that they see in front of them. The really fascinating thing is that Medium discusses its thoughts on “commenting”, which I think you’ll find refreshing:

Stats: As of this afternoon, you can see what kind of attention your posts are getting and how people are reacting to them. The goal of Medium is to enable and aid standard, rather than just popularity, so our philosophy around stats is that we need to provide meaningful metrics. Medium stats provide feedback that normal web analytics don’t give you.

Reader Interaction: One thing you may have noticed about Medium is its lack of comments at the bottom of pages—which seems to have become an unfortunately ubiquitous feature of the web. We believe that normal web comments don’t add a lot of value on average (at least of the type we’re looking to create). However, we do think there is value to be had in reader feedback and interactivity. So, we’re working on a route of allowing reader participation (on an optional basis) that offers something brand-new and distinct that comments don’t. We hope to have it on the site (at least to strive-out out) by mid-January.

As far as stats go, the Medium dashboard is pretty uncomplicated and what you’d expect. Until now, as a writer, you’d only be notified if your post was added to a “amass,” a route of someone re-sharing your piece. This gives you more of a concept of how many people actually read your tale:

Medium-2-1

But wait, there’s a stat named
“reads,” which is distinct than “views.” This means that the faction is working on a route to figure out how many people actually made it through your tale and didn’t just click and glance. That’s large for writers, and, at the end of the day, readers. Knowing what you’ve really read, or even close to it, is an unbelievable statistic to strive and crack. The dashboard also shows “recommendations,” which of course is the action you can take on a piece you’ve enjoyed, which pushes it up to being featured on the site.

As far as reader interaction, as mentioned, something will be coming in “mid-January”, which is definitely something to watch out for.

It’s nice to see Williams with faction Obvious strive to tackle publishing on the web, as they’ve done before with Blogger, and of course Twitter. There are still things to strive out, strive-out and learn from how people write and consume content. It’s a smart wager to watch what this faction does because of its experience, but also because they are in a method of taking their moment and seeing what works.

Whenever you see a well-established faction, much like way, taking its moment to make pretty things, you simply have to take notice. They are the most risky when it comes to disruption.

Says Ev Williams and the Medium faction:

Our goal is to make Medium the best place for you to write. We haven’t reached that aspiration quite yet.

moment will tell, and Medium has a lot of moment. They’re not the only ones working on construction publishing platforms, as we’ve found that Quora might be doing the same.

[Photo credit: Flickr]
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