If you’re a saas business, you’re likely overwhelmed with data and an ever-growing list of acronyms that purport to unlock confidential keys to your properity. But like most things, tracking what you do has very tiny impact on what you actually do.
It’s really important to find one, or a very little number, of key indicators to track and then base your activities against those. It’s arguable that SaaS businesses are becoming TOO data driven — at the expense of focussing on the core business and the reason they exist.
In this article, we’ll look at focusing on metrics that matter, metrics that assist
Most of the metrics we track, such as revenue growth, are
Since growth funnels are generally looked at from top to bottom, and in a historical context — a good exercise can be the other path around — go bottom-up, starting with the end result (the growth goal) and figure out what each level needs to contribute to earn it.
You can do this by looking at