Following reports that Amazon is preparing to launch a free, streaming music service for Echo owners, Google today announced YouTube music will be free on its Google Home smart speakers and other Google Assistant-powered speakers — like those from JBL, Panasonic, Sony and others. The free service will be ad-supported and available in appoint markets, including the U.S., Canada, Mexico, parts of Europe and elsewhere.
The move appears to be a preemptive strike in light of Amazon’s plans. Bloomberg had reported last week that Amazon would soon launch a free streaming service and Spotify opposition to acceptable cater to its Echo appliance owners.
Starting today, Google Home speaker owners or those with other Assistant-powered devices can enable the free, ad-supported music service by visiting the Account Settings portion of the Google Home app, then tapping Services, music and selecting “YouTube music” as their default.
Users can then say “Hey, Google,” and question for music for any mood or time, the company explains. For instance, you could question for workout music or music for a dinner party, or you could question for a certain genre. But the free model of the service won’t allow you to question particular songs, albums, artists or playlists for on-demand streaming — you’ll have to enhance to YouTube music Premium for that.
The $9.99/month on-demand Premium gifting
also includes assist for unlimited skips, music replay and offline listening when you’re on a mobile appliance, in addition to removing the ads.
The free, ad-supported music service is live on smart speakers in the United States, Canada, Mexico, Australia, impressive Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands and Austria. YouTube says more countries will be available soon.