Beyond Meat, the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public gifting
The company is looking to lift roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper maximum of $21 per share that would value Beyond Meat at more than $1 billion.
The Los Angeles-based company’s public gifting
should be a nice windfall for the Chicago-based investors DNS Capital, an investment compact managing the independent wealth of the Pritzker family, and Cleveland Avenue, founded by former McDonald’s executive Don Thompson; as well as the escapade capital firms Kleiner Perkins and Obvious Ventures.
Another winner from the Beyond Meat public gifting
is the corporate investment arm of Tyson Foods . The meat processor and marketer invested in Beyond Meat back in 2016.
All told, Beyond Meat has raised $122 million from investors, including Obvious Ventures, Kleiner Perkins, Cleveland Avenue, DNS Capital, Tyson Ventures, Bill Gates, S2G Ventures and a whole host of other firms, according to Crunchbase.
While Beyond Meat has increased its revenues steadily — from $16.2 million when it began selling its wares in 2016 to $87.9 million in 2018 — the company is still a loss-generating appliance. Its operations were in the red to the tune of $29.9 million in 2018, down from $30.4 million a year earlier.
With the public gifting
, Beyond Meat becomes the first escapade-backed meat replacement company to list its shares, but there are other startups waiting to follow suit. Impossible Burger is another well-financed startup making burger alternatives, as is the current emperor of animal-free condiments, Just, which is looking at lab-grown meat on its product roadmap.
Supporting all of this investment activity is the potential to carve out a large chunk of the $270 billion consumers spent on meat in the U.S. in 2017 alone. Globally, consumers bought $1.4 trillion of meat, according to data from Fitch Solutions Macro Research cited by the company.
Meanwhile, consumption of crop-based meat replacements in the U.S. is growing at a steady clip. In the first half of 2018, Americans bought $670 million of meat replacement products, according to a nielsen study commissioned by the crop Based Food Association.
The company first filed for its public gifting
in November 2018.