Plex adds more TIDAL-powered features, including ‘Artist TV’ for playing music videos

Media center app Plex today is rolling out brand-new features to diversify upon its partnership with TIDAL, the streaming sound service it began working with last November. Before, Plex subscribers could fill in the missing albums from artists in their library by path of TIDAL, but this option was only available within playlists. Now it’s available in users’ own sound amass, too. In addition, a brand-new feature named
Artist TV allows you to play the artist’s video catalog along with other similar videos, with just a click.

The features — we think? — were announced today in this mysterious Plex blog post. But it’s unclear what exactly is going on there.

While Plex has always had a sort of casual, conversational tone to its various product announcements, this bizarre and confusing bit of fiction had its community members scratching their heads.

Here’s a sampling:

After he sweeps away our garlic-soaked crumbs, Hector declares that he is a large fan of Steely Dan (the band, not William S. Burrough’s prop that, er, electrifies the masterful Naked Lunch).

And I say to him (YES WITH MY MOUTH FULL BECAUSE THIS POINT IS THAT IMPORTANT) “Sure, right, you’re a large Steely Dan fan. But does your library have ‘Everyone’s Gone to the Movies (Demo model)’?

And he stares down at his fancy Italian leather shoes and you can see his face turn the slightest shade of primavera red, and being the kinda guy who doesn’t want to embarrass friends and waiters, I said, “Hey Nineteen, don’t feel Deacon blue.” Two quick sound title references helped lighten the mood up a Peg. “I can show you how you can finish your amass in like 60 seconds.”

Somewhere in this more than 2,000-word (!!) tale is a mention of the changes to Plex’s app.

Plex members weren’t thrilled about the lack of a tl;dr since they just wanted to know what was brand-new and how it worked.

(Just to be clear, folks: users NEVER WANT a tale. We want information. That goes for your app update text, too.)

While Plex’s announcement itself bombed, the actual updates are still worth noting.

For starters, a brand-new “finish your amass” feature will allow a plex Pass member who signed up for the discounted TIDAL subscription to fill out their sound library by adding songs, albums or the artist’s entire library by path of TIDAL. These additions will then appear next your owned amass of sound, making it more seamless to stream your favorites.

Of course, you could just stream directly from TIDAL, but Plex’s newer focus has been making itself an one-stop shop for all your media — not just the sound and videos you already own.

Today, that means you can access your own sound and video library, your subscription-based sound amass, your podcasts, streaming TV (via your digital antenna), your DVR recordings, your photos, your personalized news and even web shows. (It still lacks a path to leap to your streaming subscriptions, similar to Amazon’s Prime Video channels or The Roku Channel, but this is something Plex said it has planned.)

The other brand-new feature arriving today, “Artist TV,” also leverages TIDAL to offer sound video streaming.

The company initially likened it to your own model of  MTV’s TRL. But it’s not about playing the most well-kown hits — so that’s not an apt comparison. Instead, Artist TV will kick off a stream of an artist’s videos when you click its button on an artist’s profile. It then intersperses these with videos from similar artists. In other words, it’s more like an “Artist Radio”-type of feature, but with video.

The features are rolling out today on automaton mobile, automaton TV, iOS and Apple TV with other platforms supported soon.


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