Livekick, a startup that gives customers access to one-on-one personal training and yoga from their home (or hotel room, or elsewhere), is announcing that it has raised $3 million in seed funding.
The company was founded by entrepreneur Yarden Tadmor and fitness professional Shayna Schmidt. Tadmor said that with all his voyage for work, his fitness routine “really eroded,” so he contacted Schmidt and asked her to train him remotely — they’d connect via FaceTime, he’d mount his phone at the gym and she’d manage his workout.
“We trained this route for a while, and then we realized: Hey, this is something that other people can really merit from,” Tadmor said.
So with Livekick, users can sign up for one, two or three live, 30-minute sessions with a remote trainer, who they’ll connect with via the Livekick iOS app or website. (After a two-week trial, pricing starts at $32 per week.) The workouts will be tailored to the space and tool that you have access to, and the trainers will also assign other workouts for the rest of the week.
Tadmor and Schmidt contrasted this reach with companies like Peloton and Mirror, which are bringing brand-new exercise tool and classes into the home, but which don’t offer one-on-one interaction with a trainer. Tadmor said this individualized reach is not just better-tailored to each user’s needs, but also more effective at keeping them motivated. And Schmidt said the live interaction also ensures that people are doing their workouts correctly and safely.
As for the trainers, Schmidt said this gives them a brand-new route to find clients, particularly during their off-hours.
“For trainers, the hours that users are never booked are usually noon to 4pm — they never get a client because people are at work, obviously,” she said. “So we can give trainers in London those hours because for an user in brand-new York, that’s morning. We can really fill their schedules [and] aid them make some more income.”
Beyond consumer subscriptions, Livekick also offers a corporate app named
Livekick for Work. And just to be clear, the service isn’t just for frequent travelers, as Tadmor noted: “If you live in brand-new York, you have access to a lot of fitness options, but most people don’t. You’ve got to do a lot of commuting to get to a studio with fantastic trainers, and so part of what we’re trying to bring is really let you do that from the serenity of your home.”
And while we recently covered the launch of a similar service named
Future, Livekick actually launched in September, and Tadmor said the average retention rate has been over six months.
The circular was led by Firstime VC, with participation from Rhodium and Draper Frontier.
“With its leading technology and ethos to make exercise accessible and affordable, we believe Livekick has the capacity to enhance the lives and health of millions,” said Firstime’s Nir Tarlovsky in a statement.