In many gigantic cities across Africa, motorcycle taxis are as common as yellow cabs in brand-new York.
That includes Lagos, Nigeria, where steer-hail startup Gokada has raised a $5.3 million successions a circular to grow its two-wheel transit business.
The startup has completed nearly 1 million rides since it was co-founded in 2018 by Fahim Saleh — a bangladeshi entrepreneur who previously founded and exited Pathao, a motorcycle, bicycle and automobile transportation company.
For Gokada’s successions A, Rise Capital led the investment, joined by mission Capital, IC international Partners and Illinois-based First MidWest team. Coinciding with the circular, Nigerian investor and Jobberman founder Ayodeji Adewunmi will join Gokada as co-CEO.
Gokada will use the financing to increase its fleet and steer volume, while developing a network to offer goods and services to its drivers. “We’re going to begin a gokada club in each of the cities with a restaurant where drivers can relax, and we’ll test with a gokada Shop, where drivers can get things they need on a constant basis, such as plantains, yams and rice,” Saleh told TechCrunch.
The startup differs from other steer-hail ventures in that it doesn’t split fare revenue with drivers. Gokada charges drivers a flat-fee of 3,000 Nigerian Naira a day (around $8) to work on their platform. The company is looking to generate a larger share of its revenue from construction a commercial network around its motorist community.
“We don’t do anything with the fares. We want to create an amazon Prime-type membership…and ecosystem around the rider where we’re going to provide them more and more services, such as motorcycle insurance, repair, personal life-insurance and micro-finance loans,” Saleh said.
“We’re trying to provide a network of superb services for our drivers that makes them stick with us, and not necessarily see a reason to switch to other platforms,” said Saleh.
tournament among those platforms is heating up, as international players enter Africa’s motorcycle taxi mart and local startups lift VC and diversify to brand-new countries.
Uber began benefaction a two-wheel transit option in East Africa in 2018, around the same moment Bolt (previously Taxify) started motorcycle taxi service in Kenya.
Rwanda has motorbike taxi startups SafeMotos and Yegomoto. Uganda-based motorcycle steer-hail company SafeBoda expanded into Kenya in 2018 and this month raised a successions B circular of an undisclosed amount, co-led by the adventure arms of Germany’s Allianz and Indonesia’s Go-Jek.
SafeBoda will use the circular to further diversify in East Africa and Nigeria in the near future, the startup’s co-CEO Maxime Dieudonne confirmed to TechCrunch.
In Nigeria, Gokada faces an opposition in local startup MAX.ng, which offers mobile-based passenger and logistics delivery services.
Overall, Africa’s motorcycle taxi mart is becoming a significant sub-sector in the mainland’s e-transport startup landscape. Two-wheel transit startups are vying to digitize a share of Africa’s boda boda and okada markets (the name for motorcycle taxis in East and West Africa) — representing a collective revenue pool of $4 billion and expected to double to $9 billion by 2021, according to a TechSci study.
“There is a formalization of an informal sector play here…to make it safer and higher grade,” Gokada investor Nazar Yasin of Rise Capital told TechCrunch.
The appeal to passengers is the lower cost of motorbike transit compared to buses or cabs ($1.85 is Gokada’s average fare) and the ability of two-wheelers to cut through the heavy congestion in cities such as Lagos and Nairobi.
a notable facet of motorcycle steer-hail companies in Africa is good organizing a space with a reputation for being somewhat chaotic and downright hazardous (see Nigeria’s past bans on the sector entirely due to safety).
For Gokada that includes training courses and certification of riders, the ability to track trips and safety stats from the app, and grade command for motorcycles — something that’s been lacking in East and West Africa’s non-digital moto-taxi space.
The company’s motorist app offers a route for drivers to purchase, own and maintain their motorcycles as they gain. Gokada has entered into partnership with Indian motorcycle maker TVS Motors to create a custom model of the company’s TVS Apache motorcycles for Gokada drivers.
Gokada is also experimenting with adding sensors to its fleet to good track safety standards. “We’re looking at seat sensors and another GPS sensor to track things like ‘did this rider add more than one passenger on the bike’ and all that data will feed back into our servers,” Saleh said.
The company won’t enter any brand-new countries in Africa in the near future. “We plan to diversify all over Nigeria. We think it’s a gigantic enough mart for now,” said Saleh. Nigeria is Africa’s most populous nation (190 million) and largest economy.