Grace Gould has spent her life cognition about the intersection of retail and tech. She started out in Apple Retail, and then moved on to Index Ventures where she worked on early-stage investments. She then worked at PCH intercontinental as the VP of international Retail Strategy, working with companies and hardware makers to develop, manufacture, package and distribute products.
But throughout her career, Gould has always seen a hole in the consumer electronics retail space.
“The fascinating thing about consumer electronics is that you have these brands — Apple stores, Microsoft stores, Samsung stores &mdash that trade a very limited number of products,” said Gould. “And then you have big-box retailers like Best purchase. No one is doing a fascinating lifestyle business within consumer electronics.”
That’s where Soda Says comes in.
Soda Says is an e-commerce mart focused on lifestyle gadgets, such as the Elvie Smart Breast Pump and the Gingko Edge alarm clock.
The company curates helpful, aesthetically pleasing gadgets and puts them in categories like Accessories, Wellness, Lifestyle and Kids, with a precise aim to support small hardware companies grow.
Today, Soda Says launches in the United States with a brand-new vertical: women’s sex tech.
As it stands now, there isn’t really a retail experience that makes sense for women’s sex tech. Customers either have to wander into a sex toy store or go for a small internet escapade. But Soda Says is taking an offline reach to this online business, partnering with department stores like Nieman Marcus and Nordstrom to offer pop-up experiences where shoppers already are.
The Sex Tech amass includes products from brands such as Dame, MysteryVibe and Le Wand.
Soda Says operates on a hybrid version, sometimes buying inventory of products for resale and other times simply listing the product on the website.
The company has raised a total of $2.5 million from guide investor, U.K.-based LocalGlobe, with participation from investors including ADV, and founder and CEO of PCH intercontinental, Liam Casey, among others.