Uber will start deactivating riders with low ratings

Uber is now requiring the same good behavior from riders that it has long expected from its drivers. Uber riders have always had ratings, but they were never really at danger of deactivation — until now. Starting today, riders in the U.S. and Canada are now at danger of deactivation if their rating falls significantly below a city’s average.

“admire is a two-way roadway, and so is accountability,” Uber Head of Safety Brand and Initiatives Kate Parker wrote in a blog post. “Drivers have long been required to meet a minimum rating threshold which can vary city to city. While we expect only a tiny number of riders to ultimately be impacted by ratings-based deactivations, it’s the right thing to do.”

For drivers, they face a danger of deactivation if they descend below 4.6, according to leaked documents from 2015. Though, average ratings are city-specific. Uber, however, is not disclosing the average motorist rating, but says “any motorist at danger of losing access will collect several notifications and opportunities to enhance his or her rating,” an uber spokesperson told TechCrunch.

For instance, Uber will offer tips to riders around encouraging polite behavior and keeping the vehicle clean.

“Ultimately, we expect this to impact only a very tiny number of riders,” the spokesperson said.

This is part of Uber’s refreshed community guidelines, which will appear front and center on the Uber app and demand confirmation of acknowledgment.

“Holding riders accountable for their behavior on the Uber platform is an important safety measure to preserve drivers as well as fellow riders who may book shared rides,” Moira Muntz, spokesperson for the private Drivers Guild, said in a statement. “While most riders are respectful, banning riders who threaten rider safety, spew racist rants, and disrespect or destruction our vehicles is the right thing to do. For too long there has been one-sided accountability and this is a positive stride toward correcting that.”


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